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Future Leadership Program Survey 2005

In 1995, The Wall Street Journal Europe established the annual Future Leadership Program to service the needs of European-based students by providing a valuable learning tool: the business newspaper. Each year, 12,000 students across Europe’s leading business schools receive The Wall Street Journal Europe to complement academic theory with important "real-world" business information. This program is made possible by our Corporate Partners. In order for us to continue to build the Program and to carry on the quest for advanced education in Europe, we would be grateful if you could help us by completing and returning this questionnaire. Your reply will be treated in strictest confidence and analysed in a statistical form only. Your name and details will in no way be associated with the results. We are giving a one-year subscription to The Wall Street Journal Europe to three lucky participants! To take part in this competition, simply complete and submit this questionnaire or print, complete and fax to +49 69 971 42 819. Thank you in advance for your help.

Yours sincerely,

Jon Housman,
Managing Director

 
About your readership of The Wall Street Journal Europe
Are you a: Student Professor
Other, please specify:
Where do you usually obtain your copy of The Wall Street Journal Europe?
MBA Lounge Pigeon hole Class
Business School Lounge Library  
Other, please specify:
How often do you usually read or look at The Wall Street Journal Europe?
Daily A few times a week Weekly
Monthly Occasionally  
How often do you visit our Online Journal, wsj.com?
Daily A few times a week Weekly
Monthly Occasionally  
About the Program
IF YOU ARE A STUDENT...
How beneficial is the Program to your studies?
Very Beneficial Slightly Not at all
What value(s) does The Wall Street Journal Europe contribute to your education?
Complements textbook studies with real-world business information
Enhances understanding of the most important business issues
Strengthens knowledge of the global market place
Provides better understanding of the financial markets
Other, please specify:
Is reading The Wall Street Journal Europe part of your course assignments?
Yes, frequently Yes, occasionally No
How has receiving The Wall Street Journal Europe through the Program affected your choice of purchasing The Wall Street Journal Europe after graduation?
Will subscribe
Will purchase regularly at news stand
Will purchase sometimes at news stand
Not interested
Other, please specify:
IF YOU ARE A PROFESSOR...
Do you use The Wall Street Journal Europe as a teaching tool?
Yes No
If not, what would make you consider using The Wall Street Journal Europe?
Does your school offer similar programs from other publications?
Yes No
If YES, please indicate which title(s):
How reliant are you on receiving business news and information through the internet?
Very reliant Reliant Occasionally
Do you currently pay to access business news and information online?
Yes No
About You
STUDENTS
Which degree are you pursuing?
Full-time MBA Part-time MBA
Undergraduate degree Postgraduate degree
What year are you currently enrolled in?
1 2 3 4
If other, please specify:  
Are you?
Part-time Student Full-time Student
Is your education?
Self-financed Sponsored by employer
What is your specialism/major?
Economics Finance/Account Business
Marketing/Communications Law
Engineering IT/Technology  
Other, please specify:
Are you?
Male Female
How old are you?
Under 20 20-25 26-30 31-35
36-40 41-50 51-60 Over 60
What is your nationality?
Belgian British Danish
Dutch Finnish French
German Italian Norwegian
Portuguese Spanish Swedish
Swiss American  
Other, please specify:
About the corporate education partners
Have you read or looked at any of the corporate partners’ advertisement that have appeared in The Wall Street Journal Europe?
Yes No
In general, how has your opinion of the corporate partners changed as a result of their sponsoring the Program?
Very positively Positively No change
How do you regard our corporate partners on a scale of 1 to 5
(1 being the lowest and 5 the highest rating)
How familiar are you with our corporate partners?
ABB Daimler
Chrysler		 Deutsche
Bank 		EFG Eurobank Ergasias InBev Océ
How would you rate the current partners in terms of corporate reputation?
ABB Daimler
Chrysler		 Deutsche
Bank 		EFG Eurobank Ergasias InBev Océ
How would you rate the current partners in terms of a company to work for?
ABB Daimler
Chrysler		 Deutsche
Bank 		EFG Eurobank Ergasias InBev Océ
How would you rate the current partners in terms of ability to attract top-level students?
ABB Daimler
Chrysler		 Deutsche
Bank 		EFG Eurobank Ergasias InBev Océ
How would you rate the current partners educational activities and university awareness in general?
ABB Daimler
Chrysler		 Deutsche
Bank 		EFG Eurobank Ergasias InBev Océ
Which area(s) of expertise is (are) of interest to you?
Human Resources Corporate Communications
PR Finance/Accounting/Controlling
Marketing Distribution/Logistics
Legal E-Commerce
Information Technology Technical Services
Research Purchasing/Leasing
Production Product Management
Other, please specify: 
About International Business in general
Which US business do you rate most highly?
Which European domicile company do you rate most highly?
Which Asian domicile company do you rate most highly?
Which national domicile company do you rate most highly?
If you would like to be one on three people to receive a free subscription and/or information on The Wall Street Journal’s Products and services, please provide your name and e-mail details:
Name:
Email:
 
If you have any queries regarding this survey please contact gert.vanmol@dowjones.com Tel: +49 69 971 42 811
 
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