Through the brand building
benefits of the Program, corporate partners can place a series of
Joint Promotional advertisements in The Wall Street Journal Europe.
These advertisements offer an ideal communication platform to students
and to the international business community. Additional brand building
opportunities are presented through logo placement in a series of
co-op advertisements and the educational survey.
Direct links to students The Wall Street Journal Europe
will host two business briefings in association with the leading
accademic institutions of Europe. These events will be content
driven, but also provide unrivalled networking opportunities
for the schools, students, and our corporate partners.
Endorsement & recognition Recognition and goodwill is generated
at the universities by providing a resource that helps understand
'real world' economic and business concepts, competition and
markets.
More than 70% of students and professors
changed their opinion of the sponsors positively
as a result of their sponsorship of the Programme*.
*The Wall Street Journal Europe Future Leadership
Program Survey 2004
