INSEAD Offers New Blue Ocean Strategy Certificate for MBA
Thursday, 11 February 2010 | University News
Fontainebleau, France, Singapore and Abu Dhabi - INSEAD, the leading international business school, today announced that it has created The Blue Ocean Strategy Certificate for its MBA participants.
The certificate is awarded to participants who have successfully completed the three courses that cover the Blue Ocean Strategy - the Strategy Core Course, the Blue Ocean Strategy Simulation Course as well as the Blue Ocean Strategy Study Group.
All three courses are offered in both the Asia and Europe campuses in Singapore and Fontainebleau, respectively.
The book ‘'Blue Ocean Strategy'' was co-authored by INSEAD Professors W. Chan Kim and Renee Mauborgne, who are also co-directors of the INSEAD Blue Ocean Strategy Institute. Published in 2005, it has sold more than two million copies, and has since been translated into 42 languages and is bestseller across five continents.
Developed at INSEAD, Blue Ocean Strategy has gained considerable interest around the world across corporate, government ad nonprofit sectors, and is now being taught at business schools around the world.
‘'With INSEAD as the intellectual hub of the Blue Ocean Strategy, I am sure INSEAD's Blue Ocean Certificate will equip our MBA participants with the best endorsement and recognition for their proficiency in the implementation of the Strategy, ‘' said Professor Jake Cohen, Dean of MBA, INSEAD.
About INSEAD, The Business School for the World
As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas from around the world to change lives and transform organisations. This worldly perspective and cultural diversity are reflected in all aspects of INSEAD's research and teaching.
With three campuses in Europe (France), Asia (Singapore) and the Middle East (Abu Dhabi), a research centre in Israel and an office in New York, INSEAD extends the reach of its business education and research across three continents. 145 renowned faculty members from 36 countries inspire more than 1,000 degree participants in the MBA, Executive MBA and PhD programmes. In addition, more than 9,500 executives participate in INSEAD's executive education programmes. With the INSEAD-Wharton Alliance, MBA and co-branded executive education programmes are delivered on Wharton's U.S. campuses in Philadelphia and San Francisco, as well as INSEAD's campuses in Asia and Europe.
This academic year is an important milestone for INSEAD as it celebrates half a century of success. Fifty years ago, INSEAD pioneered the concept of international business education - and is still innovating across all of the programmes, in addition to the cutting-edge research. The world and INSEAD have developed dramatically in the course of the last fifty years, but the core values on which INSEAD were founded have remained constant. These principles have enabled INSEAD's entrepreneurial spirit to evolve and the school has grown into a truly global force.
Today's organisations need leaders with the knowledge and sensitivity to operate anywhere in the world. This is why business turns to INSEAD - to develop the next generation of transcultural leaders.
More information about INSEAD can be found at www.insead.edu
About INSEAD Blue Ocean Strategy Institute
http://www.insead.edu/blueoceanstrategyinstitute/
About INSEAD Executive Education Blue Ocean Strategy Programme
http://executive.education.insead.edu/blue_ocean_strategy/index.cfm
