Columbia Business School Executive Education Announces Global Business Strategy: China
Sunday, 18 April 2010 | University News
Columbia Business School Executive Education is pleased to announce its newest program, Global Business Strategy: China, is taking place August 5-6, 2010, on the Columbia University campus.
"Following the crisis, China is playing a more important role than ever before and understanding the marketplace is essential for a company's successful global strategy," said Dean Xiang Bing, Cheung Kong GSB.
Global Business Strategy: China is offered in collaboration with Cheung Kong Graduate School of Business in Beijing and provides critical insight for international business leaders seeking to conduct business in or penetrate the Chinese market. During the program, participants will:
- Learn the historical and cultural bases of Chinese business concepts
- Understand key characteristics of Chinese economic development
- Network with 50 prominent CEOs of companies based in China
- Understand emerging markets and discuss business opportunities
- Learn how to position Chinese industries in global industry value chains and explore challenges for multinationals
Overview
The financial crisis has changed the international business landscape, and China is playing a more important role than ever before.
To be successful, multinational companies must know more about China's economy, policies and culture, and understand how to compete and cooperate with local companies especially when the economic growth patterns in China are undergoing drastic shifts that create new challenges.
World-renowned faculty from Cheung Kong GSB and Columbia Business School will provide the context and the keys to better understand how to enter and develop business opportunities in the Chinese market. Chinese Government Officials, Chinese CEOs, and other multinational company professionals will also offer insights to understanding Chinese economic development.
After only two days of interactive and practical sessions, executives will leave the first module of the program with crucial insights and best practices that will help their organizations succeed in China, and be ready to learn more in China during an optional second program.
All program sessions are taught in English and participants should be proficient in the language. Simultaneous translation, and the necessary technology, will be provided for panel discussions as some of the panel members do not speak English. Sequential translation will be provided during networking events for communicating with visiting CEOs.
For a personal conversation about this program, please contact Director of Learning Solutions Anthony Madonna at 212-854-6016 by phone or click here.
